Dear {{ first name | Legend}},
Opportunity rarely comes to the person shouting the loudest.
It comes to the one who’s easiest to understand.
Most people think opportunity is something you go out and grab.
That’s only half true.
The other half — the more powerful half — is that opportunity is something you attract.
But attraction only happens when someone can instantly answer this one question: “Is this for me?”
If that answer isn’t clear, their mind moves on.
Not because you aren’t good but because the human brain is wired to spend as little energy as possible making decisions.
Attracting the right opportunities means declaring who you’re for, what you solve, and how you’re different.
That’s your lane.
But choosing a lane feels like letting go of all the others. And that feeling of loss can be paralyzing, leaving many brilliant people stuck in a state of limbo.
“When you think about narrowing your focus, it doesn’t feel like clarity. It feels like contraction. It feels like you’re losing something.”
Here’s why your brain fights it…
❤️ Heartset: We feel loss more than we feel gain
That fear of loss is real.
It’s not weakness; it’s wiring.
Back in the 1970s, psychologists Daniel Kahneman (Nobel prize winner) and Amos Tversky ran a series of experiments that changed how we understand human decision-making.
They discovered something wild:
Losing hurts twice as much as winning feels good.
In other words, if you lose $100, it feels about twice as painful as the joy you’d feel from gaining $100.
So when you hesitate to focus, niche down, or take a risk, it’s not because you lack courage. It’s because your brain is doing its job. It’s protecting you from perceived loss.
When you pick a niche or focus on one message, your brain screams: “But what about everyone else I could help?”
It feels like loss. It feels like closing doors.
But know this: every door you close by choice is a wall you build against the competition, a magnet for the right opportunities, and the ability to charge higher prices.
Dan Kennedy, one of the most respected marketers alive, presents his case:
A “time management” course sells for $19.
A “time management” course for sales reps sells for $99.
A “time management” course for outbound B2B sales reps for $499.
A “time management” course for outbound B2B power tools and gardening sales reps?
$1,999.
Same curriculum with a different focus = a 10x increase in perceived value.
🧠 Mindset: Your job isn’t to be known by everyone.
It’s to be remembered by someone.
You don’t need to sell harder. You need to signal smarter.
So the right opportunities come knocking at your door.
Let’s say there are two marketers looking for jobs.
One says: Marketing Director
The other says: Marketer who helps implement AI processes for mid-size companies looking to scale
Which one gets more opportunities knocking on their door?
The second one. Every time.
Your job isn’t to be known by everyone.
It’s to be remembered by someone.
When you define who you’re for, you automatically define who finds you irresistible.
“Every iconic brand started off being known for one thing. That narrow focus creates momentum, and momentum creates opportunity.”
Stop asking, “How can I get more people to notice me?”
Start asking, “How can I become impossible to ignore for the right people?”
That’s the real shift: from chasing to attracting.
🧰 Skillset: The Beachhead Commitment Framework
If you want people to give you opportunities without asking, use The Beachhead Commitment Framework.
It helps you outsmart your brain’s fear of loss and build credibility through focus.
1. Ask “what niche first,” not “what niche forever.”
Nothing is forever. The niche you choose now is simply your starting line, not your final form. This mindset shift can help you avoid the distress from Loss Aversion.
When you treat focus like an experiment, fear turns into curiosity.
Try it for a year. Observe. Adjust.
“It’s not forever, it’s the first chapter.”
2. Anchor to one ideal customer.
Name them. Picture them. Write their story.
Often, they’re a version of you a few years ago, the person still stuck where you used to be. If not, find a customer you have a bleeding heart for to help, be as specific as you can.
When you write for that person, you’ll accidentally resonate with thousands more just like them.
3. Define one problem–solution pair.
Pick one painful, emotionally charged problem that your ideal customer faces and let that be the thing you’re known for solving.
“Serve a hungry market, not an imaginary one.”
The more precise you are about the problem you solve, the faster people recognize themselves in your message and seek you out.
4. Treat everything else as future expansion territory.
All your other ideas? They’re not dead, they’re next.
Get known for one thing first. Then scale from that foundation.
5. Make your commitment public.
Say who you help and what you do out loud. Go ahead, change your LinkedIn profile, declare it to as many people as you can.
When you declare something publicly, you trigger the commitment effect, your brain now wants to act in line with your words.
That accountability drives consistency.
6. Stick to it for one year
Whether you are introducing yourself to friends and colleagues or you are posting on LinkedIn, consistently talk about your niche for a whole year.
When people see and hear your expertise repeatedly, they assume you’re an expert. This is the Mere Exposure effect. That’s how trust is built, bit by bit and over time.
That’s how you attract the right opportunities 24/7.
Final takeaway
When you choose a niche, pick a lane, you’re not closing doors, you’re taking control.
So the next time your brain tells you “If I pick a niche, I’ll lose opportunities,” remember this:
Your brain is just trying to protect you from change.
But you don’t need protection, you need precision.
So go ahead and choose your niche anyway.
Ready to find your lane?
If you’re ready to stop chasing and start attracting, join me for a free live masterclass where we’ll workshop your niche together and help you choose it with confidence, not fear.
See you there!
If you like this, you’ll love:
Change behavior, change lives 🤘🏽
Howie Chan
Creator of Influence Anyone
Don’t miss:
The Influence Anyone Podcast
Want to listen to me break this down instead? Share with you a simple niche statement you can create?