Influence

What Apple's Disaster Teaches Us About Human Behavior

The single most important factor when influencing human behavior

The Most Powerful (and Profitable) Sentence You'll Ever Write

The three-part formula to craft a value proposition that actually works

Archetypes: Your Shortcut to Business Magic

Unlock the universal secret to building trust and loyalty

From Shame to Superpower: The Surprising Truth About What Makes You Unstoppable

How to leverage the experiences you most want to hide with the 6P story framework

What If You Could Instantly Persuade Anyone with Just 5 Words?

Discover the science-backed secrets to crafting copy that captivates, inspires, and converts.

How $700,000 Was Paid By Mistake And Recovered

The surprising power of sticky notes

How to Bend the Curve of Reality in Your Favor

Crafting your undeniable story with this narrative methodology

People Can Be REALLY Stubborn (The Best Ways to Change Their Minds)

How do you persuade the unpersuadable?

Get Promoted Faster (How to earn more, be responsible for more, and impact more)

The Secrets and Principles to Getting Ahead

A Person's Name Activates a Special Part of Our Brains (How to Charm by Never Forgetting It)

5 Proven Steps to Charm Everyone You Meet

You Get What You Negotiate, Not What You Deserve (Three Key Lessons to Apply Right Away)

The Question-Behavior Effect (How To Better Persuade People To Do Something)