Influence

They Said Yes Before He Even Spoke. Here’s How.

The T.I.M.E model for pre-suasion

Buying Is Not About The Price

7 Behavioral Science Tactics to Get Your Audience to Buy-In.

⚡️Why We Follow The Crowd (And How to Lead It)

The psychology behind popularity and how to use it wisely.

🧠 Why We Chase What We Can't Have

How to use this psychological bias to influence behavior

How Texas got 70% of people to change their behavior

The small shift that made the massive difference.

⚡️Make a Small Mistake So People Like You More

The surprising science of messing up

How Experts Attract The Right Opportunities and Customers

Don't make these mistakes...

The Art and Science to Getting a "YES"

The influence equation playbook (how pros get buy-in)

The Hidden ROI of Humor (and why funny people lead stronger teams)

5 practical ways to bring humor into your leadership

What Apple's Disaster Teaches Us About Human Behavior

The single most important factor when influencing human behavior

The Most Powerful (and Profitable) Sentence You'll Ever Write

The three-part formula to craft a value proposition that actually works

Archetypes: Your Shortcut to Business Magic

Unlock the universal secret to building trust and loyalty

From Shame to Superpower: The Surprising Truth About What Makes You Unstoppable

How to leverage the experiences you most want to hide with the 6P story framework

What If You Could Instantly Persuade Anyone with Just 5 Words?

Discover the science-backed secrets to crafting copy that captivates, inspires, and converts.

How $700,000 Was Paid By Mistake And Recovered

The surprising power of sticky notes

How to Bend the Curve of Reality in Your Favor

Crafting your undeniable story with this narrative methodology

People Can Be REALLY Stubborn (The Best Ways to Change Their Minds)

How do you persuade the unpersuadable?

Get Promoted Faster (How to earn more, be responsible for more, and impact more)

The Secrets and Principles to Getting Ahead

A Person's Name Activates a Special Part of Our Brains (How to Charm by Never Forgetting It)

5 Proven Steps to Charm Everyone You Meet

You Get What You Negotiate, Not What You Deserve (Three Key Lessons to Apply Right Away)

The Question-Behavior Effect (How To Better Persuade People To Do Something)

Instantly Become More Persuasive (The Exact Words to Use in Any Situation)